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常见的联盟营销方法 IMPACT合作一般方式

Here are the most common types of affiliate partnerships:

  • Content partner: The partner creates content, such as blog posts or product guides, to tell consumers about a brand’s products or services.
  • Coupons and deals: The partner promotes a brand by offering discount codes or highlighting promotional deals.
  • Affiliate tools: Tools that act as sub-affiliate networks and give sub-affiliate partners ways to easily monetize their content (e.g., VigLink, Skimlinks, etc.).
  • Mobile app affiliate: The partner uses their app to drive traffic to a brand’s website/app.
  • Email marketer: The partner engages with its email audience to promote a brand.
  • Social media influencers and communities: These partners use social media platforms such as Instagram, Facebook, and YouTube to tell their audience about a brand.
  • Directories: These partners have data-feed-driven websites and usually surface product or price comparisons.
  • Loyalty, rewards, and cashback: These partners give consumers a cut of their affiliate commissions in the form of cashback or loyalty rewards.
  • Paid search affiliate: The partner bids on paid search terms to drive traffic to a brand’s website.
  • Pay-per-call partners: These partners prompt consumers to call a brand. The brand tracks the calls and accordingly awards the partners credit.
  • Toolbars: Toolbar partners have browser extensions that allow consumers to apply promo codes or automatically check for cashback.
  • Vloggers: Video bloggers promote a brand in their video blogs. Examples include product unboxings or product video reviews.
  • B2B: Brands may partner with other brands to form strategic brand-to-brand

以下是最常见的联盟伙伴关系类型。
内容合作伙伴。 合作伙伴创建内容,如博客文章或产品指南,向消费者介绍一个品牌的产品或服务。
优惠券和交易。 合作伙伴通过提供折扣代码或强调促销交易来推广一个品牌。
联营工具。 作为次级联盟网络的工具,为次级联盟伙伴提供轻松实现其内容货币化的方法(例如,VigLink、Skimlinks等)。
移动应用联盟。合作伙伴使用他们的应用程序为品牌的网站/应用程序带来流量。
电子邮件营销商。合作伙伴与他们的电子邮件受众接触,以推广一个品牌。
社会媒体影响者和社区。这些合作伙伴使用社交媒体平台,如Instagram、Facebook和YouTube,向他们的受众介绍一个品牌。
目录。这些合作伙伴有数据反馈驱动的网站,通常会浮现产品或价格比较。
忠诚度、奖励和返现。这些合作伙伴以现金返还或忠诚度奖励的形式向消费者提供联盟佣金的分成。
付费搜索联盟。合作伙伴在付费搜索词上出价,将流量引入品牌的网站。
按电话付费的合作伙伴。这些合作伙伴促使消费者给一个品牌打电话。品牌跟踪这些电话,并相应地授予合作伙伴信用。
工具栏。工具栏合作伙伴拥有浏览器扩展,允许消费者应用促销代码或自动检查现金返还。
视频博主。视频博主在其视频博客中推广品牌。例子包括产品开箱或产品视频评论。
B2B:品牌可以与其他品牌合作,形成品牌对品牌的战略。

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文章名称:《常见的联盟营销方法 IMPACT合作一般方式》
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